Since its founding in 2005, Champion Energy Services has quickly climbed its way to the top of the private electricity providers in the U.S. Champion primarily serves markets in Texas, Illinois, and Pennsylvania with affordable energy from a company who values customer service. In 2006, Champion acquired competitor Mpower; the combined entity makes Champion one of the top 20 retail electric providers in deregulated domestic markets.
Deregulation in the energy industry is cited by the company as a key reason for its success and ability to grow as a company. Aware that consumers don’t usually judge the “quality” of electricity, but instead whether it is affordable and reliable, Champion has made a major push to be a leader in customer service. The company has changed the competitive landscape of the by making a distant but necessary commodity, such as electricity, accessible to the average consumer. This includes customer-friendly electricity bills, 24/7 live assistance, no hidden fees, and a commitment to offering the most competitive electricity rates.
Despite the fact that most energy companies are well established veterans who influence the industry with their sheer size and capital, Champion Energy has offered a new, focused approach to providing the best consumer experience possible—and it’s paying off.
Sources: Eisenbach Consulting, Champion Energy
I think it is fascinating how Champion Energy has revolutionized the electricity sector by making customer service a key focal point of their business mode. In addition it's pretty surprising that companies previous to Champion did not try to have 24/7 support for customers or have corporate ideals that denote an honest corporation. Going forward it will be intriguing to see whether they decide to create a corporate social responsibility program.
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