Thursday, September 23, 2010

Revolutionizing a Revolution

Solyndra

Founded in 2005 in Fremont, California, Solyndra is an up and coming solar energy company that has a technology which promises to transform the solar electric game. The green movement to change the energy industry may itself be changed with Solyndra's solar tube technology that, at the very least, is a product that will keep other energy players on their toes. According to Green Tech Media, Solyndra has technology that will, "allow the company to compete with, and even undercut, the price for standard crystalline silicon solar arrays."


While oil and gas companies primarily focus on the production of oil and gas, all energy companies have invested at least some money and resources into alternative energy technologies. Given the amount of capital at hand, existing energy companies are most easily able to afford spending on research for future technologies, however, many smaller companies, even newcomers, seem to do the job more effectively. Solyndra is one such company that states as a goal to provide the lowest cost of installation in the commercial rooftop market. This strategy enabled the company to get contracts from Frito Lay and Anheuser-Busch, two major corporations looking to take advantage of this cost effective technology. The cost effectiveness of the Solyndra system is not from production cost, but from correlative money savers that come with installation, including tax credits and the incidental energy savings given the nature of having a reflective, white roof that is an essential part of what makes Solyndra's tubes so effective.

With a greater demand and movement toward renewable energy sources, not only will oil and gas companies have to protect their direct sales to power companies, but also the shift toward hybrid electric and fully electric vehicles now threaten the long standing sales of oil and gas to fuel transportation. The future of  oil and gas companies is relying, to a greater and greater extend, upon renewable energy, and battle that is being won, in many cases, from the ground up.


 Scources:
  1. Bloomberg and Businessweek 
  2. Green Tech Media
  3. Solyndra

2 comments:

  1. It is very important to have other sources of energy just like solar energy. It's great that there are new projects to come such as Solyndra. Turning into the Green movement by incorporating technology that suits best for the environment, is great because it helps the environment and the people who inhabit the earth. Bringing down this project also brings competition among many other companies that are trying to turn into the Green movement and planning projects just similar to Solyndra. Although this would be a positive movement for power companies, this will negatively affect oil and gas companies. The demand for the oil and gas companies would come down.

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  2. I think that it will be interesting to see if other alternative energy companies follow Solyndra's blueprint and try to find cheaper ways of making their products. It will also be intriguing to see if this sparks a trend across U.S. commerce to be more energy efficient. In addition hopefully this will inspire the Federal Vovernment to give further incentives to U.S. car manufacturers to create cars that follow this model of energy efficiency at a reasonable cost.

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